Product Testing

Explain the areas:

Product Testing

• Test new product ideas, different features sets, packaging options or your expansion strategy with realistic online shopping environments.

Marketing Growth Hacking

• Create quick, targeted poll to get instant feedback on your product designs, images and positioning – directly from your target audience.

Advertising

• Validate your assets and ad creatives side by side to see which versions deliver higher engagement — from images and videos to DSP campaigns.

  

Explain the three test types:

Marketplace Simulation

• Realistic marketplace simulation in which your product gets tested against the competition

  • Product Concept Validation → Marketplace Simulation

    Test your new product concept against top competitors in a realistic online shopping environment.

    This simulation helps evaluate how your product performs against existing competitors and reveals its potential market ranking. You'll also gain valuable insights into consumer decision-making factors.

    Test options include design concept, pricing strategy, incrementality,

    Common business questions addressed by this use case:

    • Should I launch the new product?
    • Are there any essential features or benefits missing from my product?
    • What can we learn from analyzing our direct competitors and category leaders?

    You can include up to 8 products within the simulation.

  • Product Feature Validation → Marketplace Simulation

    Discover which features matter most to shoppers through A/B testing your product against top competitors.

    Common business questions addressed by this use case:

    • Are there essential features or benefits missing from our tested product?
    • What key weaknesses exist in our current listing, and what specific improvements are needed for content, messaging, and visuals?
    • What valuable insights can we gain from analyzing direct competitors and category leaders?
    • What primary factors influence consumer purchasing decisions in our category?

    You can include up to 8 products within the simulation.

  • Expansion Validation → Marketplace Simulation

    Test your product’s performance in new international markets through competitive, country-specific simulations.

    Common business questions addressed by this use case:

    • Is launching the product in the new market viable?
    • Should I launch the new product?
    • What adjustments does my listing need to align with local consumer preferences?
    • Are there any essential features or benefits missing from the tested product?
    • What are the main factors that influence local consumers' purchasing decisions in my category?
    • What key insights can we learn from analyzing our direct competitors and category leaders?

    You can include up to 8 products within the simulation.

• Incrementality & Cannibalization → Marketplace Simulation

  Test your new product concept with your existing product portfolio and top competitors in a realistic online shopping environment.

  This simulation helps evaluate at which price point your test product drives incremental revenue or if it cannibalizes sales from your existing products. You'll also gain valuable insights into consumer decision-making factors.

  Common business questions addressed by this use case:

  • Will the new product cannibalize sales from our existing portfolio, or generate incremental growth?
  • Which pricepoint leads to the highest revenue share?
  • How is my new product idea performing against the competition & why?

  You can include up to 8 products within the simulation.

Head-to-head

• An isolated test in which you can test ideas such as creatives against each other

  • Product Design Optimization → Head-to-head

    Find the most appealing product design and packaging by comparing multiple versions in a head-to-head test.

    Common business questions addressed by this use case:

    • Which design or packaging version resonates most with my target consumers?
    • What elements (color, claims, naming, illustrations, format) drive higher appeal and trust?
    • Does the packaging clearly communicate the product’s benefits and uniqueness?
    • Which design route differentiates us best from competitors while staying aligned with our brand identity?
    • Can one design bridge multiple target groups and expand the audience?

    You can test multiple versions of your product design against each other.